This 2009-2010 Bridgewater State College Catalog Addenda contains the most up-to-date information. Information in this Catalog Web Addenda supersedes the published version of this catalog.

Only changes made to program requirements, courses or academic policies are outlined here. This Web Addenda should be used in conjunction with the 2009-2010 print or Online Catalog.

MGMT - Management

MGMT 375 Personnel Development

Title change to: Training and Development

MGMT 494 Marketing Management and Strategy

Prerequisite change to: Open to all management science seniors in the final semester of the program, MGMT 200, plus two of the following marketing courses: MGMT 410, MGMT 415, MGMT 420, MGMT 424, MGMT 430, MGMT 440

MGMT 502 Research (credit to be arranged) (NEW)

Prerequisite: Consent of department; formal application required
Original research undertaken by the graduate student in their field. For details, consult the paragraph entitled "Directed Study or Independent Study" in the "School of Graduate Studies" section of this catalog. This course may be repeated for credit.

MGMT 536 Global Management (3 credits) (NEW)

This course focuses on cultural diversity and the importance of history, demographics, geography, resource location, human values and expectations to the businesses in the global economy. The influence of religion, social norms, political and economic systems on shaping business relationships between multinational organizations and host countries is examined in depth through case studies, research projects, group discussions, and presentations. Spring semester

MGMT 545 Consumer and Buyer Behavior (3 credits) (NEW)

Prerequisite: MATH 144; and ECON 210 or MATH 110; or consent of instructor
This course uses concepts from the behavioral sciences for identifying market segments, predicting customer response to alternative marketing strategies, developing marketing strategies for specific consumer markets, and modeling consumer decision making. Theories and applied research from marketing and the social sciences are considered to enable marketers to better understand customers and meet their needs. Key course concepts include decision process of buyers, factors affecting purchasing decisions, and customer satisfaction. Implications for marketing strategies (e.g., market segmentation, product design, and promotion) are examined. Fall semester

MGMT 556 Service Operations (3 credits) (NEW)

Prerequisite: MATH 144; and ECON 210 or MATH 110; or consent of instructor
Students will learn of the need for firms to assure their services, cost structures and competitive platforms are aligned with shortened information chains and heightened demands of customers. Spring semester

MGMT 599 Topical Seminar in Management (3 credits) (NEW)

Prerequisite: Consent of instructor
Faculty members offer topics of special interest that stem from their own work and that are relevant to students' work and interests. Topics will vary each time the course is offered. This course may be repeated twice for different topics. Fall semester