Published Research Reports

Old Colony YMCA Membership Survey
July 2006 (Vol. 07, No. 2)

Highlights:

The purpose of the 2007 Old Colony YMCA Membership Survey is to gather information from the YMCA membership regarding their overall satisfaction with services and Y facilities. A total of 300 completed surveys were returned from the YMCA membership for a response rate of 30.0 percent and a margin of error at approximately +/- 2.7 percent.        

  • An overwhelming majority of respondents (86.0%) rate the overall quality of the Old Colony YMCA either excellent or good.  

  • A strong majority of respondents (88.6%) would rate the staff of the Old Colony YMCA as excellent or very good.

  • Y facilities and equipment were rated excellent or very good by 75.2 percent of respondents.

  • Over two-thirds of respondents (75.6%) rate the quality of programming at the Y as very good or good.

  • The majority of respondents (74.7%) rate the variety of programming at the Y as very good or good.

  • 96.4% of respondents agree that the Y is a good place for the family.

  • An overwhelming majority of respondents at 92.4 percent report that they think they will belong to the Old Colony YMCA in one year from now. 

  • A strong majority of respondents (78.2%) travel 15 minutes or less to their Y branch location.

  • One-third of respondents (33.9%) report frequenting the Y four or more times per week.

  • 41.6 percent of respondents been a member of the Y for 2 to 5 years, and 36.6 percent have been a member for 6 or more years. 

The overwhelming majority of respondents report being satisfied with the services and service through the Old Colony Y.  The data demonstrates some important trends which include:

  • A high level of loyalty as indicated by the number of years of membership and the intent to remain a member in the following year. This may indicate a potential for greater member engagement in other activities, such as fundraising (not necessarily through direct monetary donations) for the organization.

  • A large number of members are senior citizens and there may be value in paying special attention to the needs and desires of these members as the Old Colony Y appears to be able to satisfactorily meet the needs of these individuals.

  • The large number of senior citizen members may also indicate opportunities for attracting membership form other age demographics.

  • Some respondents from Taunton and Easton indicated lower satisfaction with facilities while having high satisfaction with services. This may indicate a need for further exploration of member expectations in these branches, including consideration of the potential impact of organizations providing similar services in the area.

  • Overall satisfaction is high and consistent among all branches in the study, indicating consistency and quality in service as demonstrated by member responses.

Last Modified: April 23, 2008