Surrounding yourself with the right people can lead to success, just ask Francisca Moliere, ’13.
Fueled by the support system she built while studying marketing and mathematics at Bridgewater State University, Ms. Moliere created JustForYou Event Marketing, a Boston-based agency focused on marketing corporate and social events.
“If you stay around people who are like-minded and who push you to do what you want, it’s almost impossible to fail,” she said.
Ms. Moliere arrived at the decision to found her company while working as a media planner at Boston’s Hill Holliday advertising agency, a position she still holds.
“I started to think, this could be a thing I could start on my own,” she said.
To achieve her goal, the Haitian American and Boston native took it upon herself to sign up for an accelerator program that teaches students how to build a solid business model and establish a new business.
Under the guidance of Tricia D. Young of the TLE Consulting Group, Ms. Moliere participated in the 12-week program through the Roxbury Innovation Center. She applied what she learned and took a leap of faith.
Since launching in 2015, as CEO of JustForYou, Ms. Moliere has begun to build a list of clients and organize events that include supporting social justice causes.
Her team is small, but effective. She currently works with photographer Dominique Joseph and contract multimedia specialist Patrick Benton.
One of her favorite events to date involved a “Pitch Night,” where young men from the TLE Center for Urban Entrepreneurship program were given a platform to pitch their business proposals to potential investors.
“It’s great to see their ideas come to life,” Ms. Moliere said.
Each year JustForYou also hosts an invite-only catered dinner for se•ren•i•ty Urban Retreat, an organization run by fellow BSU alumna Deidre-Ann Fuller, ’15, that focuses on creating unique experiences using food and ambiance to cultivate a vibrant cultural presence in Boston.
The purpose of the dinner is to network and, “celebrate young adults and their journey, wherever they are in life,” Ms. Moliere said.
Going forward, the young entrepreneur hopes to make additional connections, set new goals, and continue to surround herself with the right people.
“I’m head over heels, this is where I want to be and what I want to do,” Ms. Moliere said. (Story by Heather Michonski Harris, University News)