Capstone I: PR Agency

Prerequisite: COMM 501 and COMM 517 and COMM 518 and COMM 519; and a cumulative GPA of 3.0; and 24-27 completed credits in MA in Public Relations degree The capstone course integrates and synthesizes the entire course of study of the graduate public relations program. Students demonstrate mastery of the knowledge, skills and application of core concepts and principles in public relations. Students identify a problem or opportunity for an organization, conduct primary and secondary research, and develop and present a strategic public relation plan that creatively addresses that problem or opportunity. Offered annually.