GIS for Business

Business GIS is an innovative information technology system that merges advanced geographic information system (GIS Online) software with extensive datasets and automated analysis tools, enabling robust visualization and comprehensive reporting features. This course offers students the opportunity to explore how these systems enhance business decision-making through practical, hands-on experience with integrated GIS tools. Students will engage in competitive analysis, site selection, customer profiling, sales management, and market segmentation while learning to operate GIS software like ArcGIS Online. Emphasizing real-world applications, the curriculum includes reading assignments, modular GIS projects, weekly labs, and a semester-long customized research project. By understanding spatial patterns and leveraging location intelligence, students will develop essential technical GIS skills and apply them to various business contexts. With no prior technical experience required, participants will gain invaluable insights into how GIS supports strategic decision-making, particularly in areas such as logistics, customer demographics, and competitive analysis. Overall, this course lays a strong foundation for MBA students seeking to harness the power of GIS for improved business outcomes.