Marketing Management/Strategy

Prerequisite: ACFI 502 and MGMT 500; or waiver This course integrates the formulation of a marketing program with an organization's overall business strategy. Students learn how and why social, economic and political forces affect the selection and success of a marketing program, and ways in which a business firm can continue to meet the needs of its market segments in the context of these forces. Offered annually. (Formerly MGMT 594)