Campus
CampusLocation
MKC131
ClassDays
Monday, Wednesday
CourseHeader
COMM341 - Public Relations Case Studies
CourseTime
MW 9:05am-9:55am
CourseID
11566.MKC131.MW 9:05am-9:55am
Credits
3
CreditType
Undergraduate
CRN
11566
FullCourseDesc
Prerequisite: COMM 226
This course addresses crucial dimensions of strategic planning and implementation of public relation programs and campaigns. Focus will be on managerial decision-making roles, strategies of communication selected, and the evaluation of the PR campaigns. Cases will be from business, government and the non-profit sector. Offered every other semester.
This course addresses crucial dimensions of strategic planning and implementation of public relation programs and campaigns. Focus will be on managerial decision-making roles, strategies of communication selected, and the evaluation of the PR campaigns. Cases will be from business, government and the non-profit sector. Offered every other semester.
Instructor
Shaw
Notes
NOTE: Additional online content.
Section
001
StartEnd
01/21/2026 - 05/12/2026
Status
OPEN
Subject
TermCode
TimeOfDay
Day