Campus
CampusLocation
LIB215G
ClassDays
Tuesday, Thursday
CourseHeader
COMM341 - Public Relations Case Studies
CourseTime
TR 12:30pm-1:45pm
CourseID
93269.LIB215G.TR 12:30pm-1:45pm
Credits
3
CreditType
Undergraduate
CRN
93269
FullCourseDesc
Prerequisite: COMM 226
This course addresses crucial dimensions of strategic planning and implementation of public relation programs and campaigns. Focus will be on managerial decision-making roles, strategies of communication selected, and the evaluation of the PR campaigns. Cases will be from business, government and the non-profit sector. Offered every other semester.
This course addresses crucial dimensions of strategic planning and implementation of public relation programs and campaigns. Focus will be on managerial decision-making roles, strategies of communication selected, and the evaluation of the PR campaigns. Cases will be from business, government and the non-profit sector. Offered every other semester.
Instructor
Norton
Section
001
StartEnd
09/02/2026 - 12/18/2026
Status
OPEN
Subject
TermCode
TimeOfDay
Day