Campus
CampusLocation
MKC131
ClassDays
Monday, Wednesday
CourseHeader
COMM341 - Public Relations Case Studies
CourseTime
MW 1:50pm-3:05pm
CourseID
11349.MKC131.MW 1:50pm-3:05pm
Credits
3
CreditType
Undergraduate
CRN
11349
FullCourseDesc
Prerequisite: COMM 226
This course addresses crucial dimensions of strategic planning and implementation of public relation programs and campaigns. Focus will be on managerial decision-making roles, strategies of communication selected, and the evaluation of the PR campaigns. Cases will be from business, government and the non-profit sector. Offered every other semester.
This course addresses crucial dimensions of strategic planning and implementation of public relation programs and campaigns. Focus will be on managerial decision-making roles, strategies of communication selected, and the evaluation of the PR campaigns. Cases will be from business, government and the non-profit sector. Offered every other semester.
Instructor
Matthews
Section
001
StartEnd
01/20/2027 - 05/11/2027
Status
OPEN
Subject
TermCode
TimeOfDay
Day