Dr. Hui Zhang

Dr. Hui Zhang has taught Principles of Marketing and Consumer Behavior, with a goal of helping students understand what marketing is and what good marketing looks like. She is passionate about high-impact teaching practices that prepare students for the realities of today's marketplace and set them up for success in internships and future careers. Dr. Zhang's research centers on consumer decision-making and well-being, with additional interests in AI's role in marketing and branding. Her work has appeared in peer-reviewed journals and conferences, and she serves as a reviewer for journals and conferences in business and psychology.