Discover your leadership style and make your mark at Bridgewater State University.
In the Department of Management and Marketing at Bridgewater State University, we approach the study of management and marketing within the context of a changing society and economy, providing an immersive education within a strong liberal arts framework. Our bachelor of management is offered with a variety of concentrations based on your interests and careers goals. We also offer a bachelor’s degree in marketing.
Bachelor of management and marketing students hone skills applicable to careers in the business, government and nonprofit sectors. Educated to be lifelong learners, BSU bachelor of management students graduate prepared to become leaders in their industry and go on to distinguish themselves in a range of fields including human resources, supply chain and operations, information systems and marketing, among others. Bachelor of science in marketing degree holders take on careers as brand specialists, marketing strategists, vice presidents of marketing, creatives and more.