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Undergraduate Degrees in Management and Marketing

Discover your leadership style and make your mark at Bridgewater State University.

In the Department of Management and Marketing at Bridgewater State University, we approach the study of management and marketing within the context of a changing society and economy, providing an immersive education within a strong liberal arts framework. Our bachelor of management is offered with a variety of concentrations based on your interests and careers goals. We also offer a bachelor’s degree in marketing.

Bachelor of management and marketing students hone skills applicable to careers in the business, government and nonprofit sectors. Educated to be lifelong learners, BSU bachelor of management students graduate prepared to become leaders in their industry and go on to distinguish themselves in a range of fields including human resources, supply chain and operations, information systems and marketing, among others. Bachelor of science in marketing degree holders take on careers as brand specialists, marketing strategists, vice presidents of marketing, creatives and more.

Management and Marketing Highlights

Dr. Marian Extjet teaching a Management class

Learn under a dedicated faculty

Bridgewater State University’s faculty are invested in your education and future success. They’ll work closely with you to identify your interests and strengths, develop specialties and prepare you for success.
student giving presentation at podium with computer

Get experience while you earn your degree

While studying at BSU, you’ll have the opportunity to participate in valuable internships for organizations ranging from marketing firms to retail distributors, including placements at organizations like TJ Maxx, Northwestern Mutual, United Parcel Service (UPS) and South Shore Health System.
BSU AMA table at student involvement fair

American Marketing Association

BSU's American Marketing Association (AMA) chapter helps build experience through activities such as managing fundraising events, creating marketing plans and hosting guest speakers from professional marketing backgrounds.

Learn and network from people in the business

You’ll have the opportunity to visit Boston-based companies like Draft Kings, PricewaterhouseCoopers, State Street and more to make real connections while you’re earning your bachelor of science in marketing or bachelor of science in management, giving you insights into employers and potential careers.

Get real experiential learning

Through BSU’s CUBEs Program (Collaborative University Business Experiences), you’ll have the chance to collaborate with regional and national businesses on faculty-led, semester-long business projects to your resume and prepare for your career.

Flexibility to learn on your schedule

BSU’s College of Continuing Studies gives you maximum flexibility to complete your degree. The bachelor of science programs in General Management, Information Systems Management, Operations and Supply Chain Management, and Marketing may be taken on Bridgewater’s main campus during the day, or you may pursue your degree at night. Our night program follows the same requirements and curriculum as our day program, and many of our faculty members teach during the day as well as at night. The General Management bachelor of science program is also available online!

Compete in BSU’s Bear BID Competition

Whether you’re getting a bachelor of science in marketing, bachelor of science in management or another business-related degree, you’re invited to participate in this program which lets you pitch business ideas and vie for funds toward starting it.

Looking to transfer?

Did you know that 35% of BSU undergraduates enter as transfer students? Our dedicated Transfer Services staff will work with you to figure out how to transfer credits, which courses to take next, and how to settle in as a member of the BSU community.

Program of Study for Management and Marketing Students

Depending on your major, minor or concentration, you’ll take a variety of courses designed to give you a strong foundation in management, business, economics, marketing and more that will prepare you to make immediate contributions professionally. These are just a few of the courses you’ll take in our marketing and management programs:

  • Marketing Principles
  • Principles of Management
  • Human Resources Management
  • Fundamentals of Information Systems
  • Consumer Behavior
  • Marketing Management and Strategy
  • Digital Marketing

Click any link below to reveal each program's course detail.

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Program details from 2022-2023 Undergraduate/Graduate Catalog

Being a part of the Management program has allowed me to cultivate a powerful identity of leadership and self-productivity within myself. I've also built skills, confidence, wisdom and knowledge by collaborating with my peers. Most importantly, my professional transformation also came from the commitment of faculty and the drive they have to encourage students like me to aspire to make changes to the university and to the world beyond.”
Doreen Acheampong, '22
Management, Global Management Concentration, BS

Careers in Management and Marketing

Whatever path you choose after earning your marketing or management degree at BSU, you’ll graduate with the education, skills and experience to find jobs in a variety of industries and companies, including careers such as:

  • Financial Manager
  • Marketing and Advertising Manager
  • IT Manager
  • Human Resources Manager
  • Engineering Manager
  • Natural Sciences Manager

You’ll find our alumni at Geico, CVS, Blue Cross/Blue Shield, Rockland Trust, Wayfair, State Street and Hub Spot — among many others.



of BSU graduates with a bachelor degree in management or bachelor’s degree in marketing are working in a chosen or related field.

a student speaking in class

Continue your education beyond your bachelor of science in marketing or bachelor of science in management

Further your bachelor of management or bachelor of science in marketing studies with a graduate degree from Bridgewater State University. We offer advanced-degree programs to hone your skills and deepen your knowledge, such as:

  • Business Administration, MBA
  • Business Foundations Graduate Certificate